MC Donalds uses the packaging of mc chicken folded in the form of a chicken to promote their chicken burger.
On this billboard MC Donalds shows how much free coffee there is left. Free Coffee From 20th April until 3th of May. When it is May the 3th the billboard will be empty. This is a smart way to attract people to the Fast Food restaurant and make the short term of the campaign visible. I have to go now because they are almost out of coffee.