All posts tagged iwc

IWC – Try a Pilot watch at the Airport Bus

IWC the producer of Switch Watches gives you the possibility to try the Pilot Watch in the bus when you are transported to your airplane. This is as good marketingcampaign because there is al link between the watch (pilot) and the location (airport). People are also waiting in a bus this gives them the time to check out the ad. The idea of using the handles as a watch is creative an will be remembered.