Advil painkiller made use of streetlamps for their marketing campaign. It is a creative ad. It is hard to promote a product that is related to something negative like pain. It is not a nice ad to look at. But it is an image you do not forget. What makes the ad good is that is makes use of the pole of the lantern. The pole is going through the head of the guy on the poster. This is something that is different and attracts the attention.