This fitness company uses the bricks of the wall to show the abs on the belly of the poster. Nice way of using the surrounding to promote what you can accomplish when you fitness. Guerrilla Marketing at his best. Simple, effective, low costs and sending the correct message of the company.
The Deutscher Olympischer Sport Bund is using an sculpture from roman times to promote sport. With the line: ‘If you do not move you get fat.’ It is a funny image. The only thing they had to do was placing a sign under the sculpture. I do not think the roman guy would have been happy with the text of the sign