don’t drink and drive

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don't drink and drive - creative bottle marketing

Don’t Drink and Drive
This is a non profit marketing campaign to make people aware that drinking alcohol and driving can not be combined. You see a bottle cap with a car on top. When you open the bottle the cap will dent. On the inside of the bottle you see the message: don’t drink and drive. This is a very creative campaign because all the aspects of the message are in it. ¬†You are planning to drink when you open the bottle, you see the car that is dent after opening and the message is found on the back.