This fitness company uses the bricks of the wall to show the abs on the belly of the poster. Nice way of using the surrounding to promote what you can accomplish when you fitness. Guerrilla Marketing at his best. Simple, effective, low costs and sending the correct message of the company.
This ad shows two Lego bricks. The shadow of the bricks has the shape of a boat. This is a brilliant way to show that Lego stimulates creativity.