These Coca Cola cups show a bottle. When you drink cola out of the cup the bottle on the outside will go empty also. It is funny to see and people wil talk about it. Coca Cola wants to be associated with fun. This cup will help to reach that goal.
Coca Cola creating friendship
Coca Cola put a huge vending machine in a shopping mall. You get 2 cokes for the price of one. But you have to help each other to pay and push the button. You can not reach this button because it is to high. Result a lot of people climbing on each other to get the free coke. People are laughing having fun and making a talk with people they do not know. Coca Cola brings happiness.
Coca Cola vending machine going crazy
In this viral video you see students eating their lunch. When some people try to get a coca cola out of the vending machine al kind of crazy thinks are getting out of the machine. The students are totally surprised by this cool marketing stunt. A lot of people watch this video via youtube. The result the slogan ‘coca cola brings happiness’ is spread.