Jeep

Jeep Parking Place
The Jeep parking place. When you own a Jeep you have a car for every territory. This is guerrilla marketing at his best. The surrounding is used at a very effective way.  Using the marks of a parking spot to show that a jeep has no problem with rough territory. The campaign is very low budget. There are costs for making the white stripes to create the idea of a parking spot. That is the definition of guerrilla marketing. Low budget in a public place / creative / simple and attracts a lot of attention. Good job Jeep marketing team!