Ford is using a matchbox to promote their extended cargo bed. When you open the matchbox the cargo bed will become larger as shown in the picture. It looks like the ford is transporting wood because of the wooden matches. A matchbox is an interesting tool to send your message to your public. When you can create a campaign with an extra function related to your product when you open the box people will remember.
The car brand Ford is introducing their new 4 wheel drive by showing of. The Ford 4 wheel drive on the billboard is lifting up some heavy bricks. It looks pretty scary and real and a lot of people are checking out the billboard. This is a good example how to make a 2d billboard in to a 3d guerilla marketing ad.