fed ex

Fedex truck with UPS trucks

FedEx transports UPS

It is a little bit dangerous when you are making fun of your competitor in your marketing campaign. The audience must understand your joke. And your joke must be funny. When you are crossing the line you can lose customers. People do not like companies that are arrogant.

We think the FedEx truck that is transportingĀ  the UPS trucks is fun. It looks very real and the message that FedEx is better than UPS is clear. Commercial ads on trucks areĀ  very interesting because there are alot of people on the road. And ofcourse the more creative your marketing campaign is the more people will notice.