This organisation wants to promote riding a bike in new york. The photo shows the text: ‘bike like a new yorker’ drawn on the streets. The picture also shows a a guy racing a bike and a yellow cab. It is a really cool picture that makes you want to be part of the biking community of New York.
BMX has created a fake bicycle pad. The pad is going through a bench. When you own a bmx it will be no problem to jump over the bench. Nice guerilla marketing
The Deutscher Olympischer Sport Bund is using an sculpture from roman times to promote sport. With the line: ‘If you do not move you get fat.’ It is a funny image. The only thing they had to do was placing a sign under the sculpture. I do not think the roman guy would have been happy with the text of the sign