Unicef asks attention for abandoned children
Unicef Finland wanted to raise awareness for childrens’ rights and raise funds with a minum cost. They also wanted to reinforce their postion as an organiszaton dedicated to childrens’ welfare. There are over 145 milion orphaned or abandoned children all around the world.
1 The Guerilla attack: To provoke and create discussion we started by abandoning sound-equipped (crying) baby strollers in 14 cities.
Inside the stroller was a note with the message: Thank you for caring, we hope there is more people like you. Unice be a mom for amoment’
2 Media and public reaction was overwhelming. We flooded all the major TV, radio and web news. Estimated media reach was over 80% of finnish population after 2 days.