This campaign against smoking shows a young girl with a necklace of cigarettes with the question: Think it makes you pretty? A strong image and message.
Creative Billboard Quitplan.com
Quitplan.com helps people who wants to stop smoking. In this creative campaign Quitplan uses the pole of a giant billboard. The pole is changed in a cigarette end that is pushed out in an ashtray. The billboard only has to show the internetadres because the cigarette end tells what the organisation is doing. A good way of using the whole billboard to send a message.