elevator guantanome detainees

In this guerrilla marketing ad you can see a detainee of Guantanamo trying to open the door of an elevator. On the other side of the door of the elevator you can see the fingers of the detainee.

The message: ‘More than 90% of Guantanamo detainees are held without charge and in extreme isolation’ Help stop the abuse

The small space of the elevator is uses as the small cell the detainee is in. The doors are used to express the desperation of the man in prison. It is a strong image and it certainly grabs the attention when you are in the elevator. The location of the campaign is good. People are waiting in an elevator and they have the time to read the message.

Billboard marketing - Stop Smoking

Creative Billboard helps people who wants to stop smoking. In this creative campaign Quitplan uses the pole of a giant billboard. The poleĀ is changed in a cigarette end that is pushed out in an ashtray. The billboard only has to show the internetadres because the cigarette end tells what the organisation is doing. A good way of using the whole billboard to send a message.