In this guerrilla marketing ad you can see a detainee of Guantanamo trying to open the door of an elevator. On the other side of the door of the elevator you can see the fingers of the detainee.
The message: ‘More than 90% of Guantanamo detainees are held without charge and in extreme isolation’ Help stop the abuse
The small space of the elevator is uses as the small cell the detainee is in. The doors are used to express the desperation of the man in prison. It is a strong image and it certainly grabs the attention when you are in the elevator. The location of the campaign is good. People are waiting in an elevator and they have the time to read the message.