Amnesty International responsive bus ad
Amnesty International is using a new technique in this bus ad to raise awareness for domestic violence. This poster is changing when people are looking at it. A camera is registering that this guy is looking at the poster. When he is looking the family on the poster is looking happy and there is nothing wrong. When he is not looking the guy on the poster is hitting his wife. The message is ‘it happens when nobody is watching’. Outdoor marketing campaigns that are responsive can be very effective. New techniques with a camera that Amnesty International is using for this campaign is a new way to send your message to your target group. There are a lot of other creative ways to use this new technology for your marketing campaign.