animal rights shopping bag

When you are holding this bag it looks like you are torturing a goose. This non profit organisation wants te create awareness for the bad circumstances of gooses in the food industry. With the text ‘torture this goose, and save a real one, do not eat gooses it is a very shocking and creative way to show the importance of animal rights.

do not text during driving

This campaign makes people aware how hard it is to focus on two different things when driving. By combining two sentences in different colours you are getting confused. These are the sentences in case you are having a hard time reading it on the sign :-)

You’re four times more likely to have a road accident when you’re on a mobile phone
It’s hard to concentrate on two things at the same time

The message ‘think – switch it off when you drive’ is brilliantly promoted. I think this marketing campaign can create awareness.