The Economist is a newspaper about world news, politics, science, economics and business. The Economist claims to be a newspaper with high quality journalism and articles that give you new ideas about the subjects they are writing about. The light bulb on this billboard is starting to shine when you are walking under it. By reading the economist you will have brilliant ideas and insights.

Making advertising transparant
Henrik Fexeus is an expert in communication techniques, mental skills, hypnosis, acting, magic and psychology. He also analyzed the influence of the media and advertising on the human mind. He has written a book about this what is called ‘How to see through advertising’.

He has a nice way of promoting the book. By making the board transparent you are looking through the ad. This is exactly what the book is about.