Berger – Painting a Billboard Posted by thijs on December 16, 2014 Posted in: Berger Paint, HOUSE AND GARDEN. Tagged: Berger Paint, billboard marketing. Leave a Comment Berger paint shows a billboard that is painted exactly the same color as the sky. This way it looks like the he is painting sky instead of paint. Berger wants to promote their slogan ‘natural colours’ via this creative billboard.