Craftsman is using a a bag to promote their drill. When you are holding te bag it looks like your holding a drilling machine. It is a creative way to promote a power tool.
Berger paint shows a billboard that is painted exactly the same color as the sky. This way it looks like the he is painting sky instead of paint. Berger wants to promote their slogan ‘natural colours’ via this creative billboard.
Crayola a brand for crayons have launched this guerrilla marketing campaign. They made a large box of crayons, attached it to a roof and created the illusion that large crayons are falling out of the box. It looks very real what makes it stand out and noticed.
Ikea uses the package of a peeler to show how it works. A part of the package is uses as a peel of a pickle.
Ikea is making use of a folded ad. When you open it you see a complete 3d bedroom with a bed and closet. The items in the ad are al for sale. This is a very creative way to show how your future bedroom can look when you shop at ikea.
This subtle ad shows 4 Lego bricks on top of each other. The shadow of the 4 bricks shows a dinosaur. When you play with lego your imagination will be stimulated. You can create your own world by playing. Lego has a subtle way of saying that their bricks stimulate creativity and imagination.
This ad shows two Lego bricks. The shadow of the bricks has the shape of a boat. This is a brilliant way to show that Lego stimulates creativity.