The package of a product can be a really cool tool to promote a product. For this tea brand they make use of a butterfly. You can put the butterfly on the side of your cup. You can pull the bag out with the butterfly when the tea is strong enough. It looks very peaceful and relaxing. Exactly what a tea moment has to be
On this billboard MC Donalds shows how much free coffee there is left. Free Coffee From 20th April until 3th of May. When it is May the 3th the billboard will be empty. This is a smart way to attract people to the Fast Food restaurant and make the short term of the campaign visible. I have to go now because they are almost out of coffee.