On this billboard MC Donalds shows how much free coffee there is left. Free Coffee From 20th April until 3th of May. When it is May the 3th the billboard will be empty. This is a smart way to attract people to the Fast Food restaurant and make the short term of the campaign visible. I have to go now because they are almost out of coffee.
MC Donalds is creative in their marketing. Most of the marketing campaigns are funny and original. In this campaign MC Donalds shows that there is free wifi in every restaurant by showing an open hamburger box as a laptop.
To promote the new breakfast sandwich MC Donalds uses an ad in the newspaper Metro. When you read the paper it looks like you are eating a sandwich. A nice way to be distinctive compared to other advertisers.