kitkat - have a break billboard ad

The candybar KitKat has the famous slogan: have a break, have a KitKat. This billboard creates the illusion that the guy who is hanging up the KitKat ad is having a break. His ladder is still standing and the slogan is half way finished. Because KitKat is well known they do not have to show the brand name on this billboard. The slogan gives the opportunity for a lot of creative marketing. I think this one is brilliant.

KitKat Bench
‘Have a break have a KitKat’ is the slogan of the chocolate candybar KitKat. By changing a bench into a giant KitKat candybar the slogan is perfectly combined with the function of the bench (having a break). Good and creative marketing is getting everything right: the slogan, the location, the message.