Absolut the vodka brand is using the shape of an island to promote their liquor. They want to associate the brand with relaxation, vacation, sun.
These Coca Cola cups show a bottle. When you drink cola out of the cup the bottle on the outside will go empty also. It is funny to see and people wil talk about it. Coca Cola wants to be associated with fun. This cup will help to reach that goal.
A bakery has found a funny way to package their french bread. On the packaging you see a gnoom. When you put in the french bread the tip of the bread will become the pointed cap of the gnoom.
Hard Rock Cafe is a restaurant / bar with hard rock music. To promote the restaurant they changed the fork into a hard rock sign you make with your fingers. A nice way to combine the message that you can eat but also enjoy hard rock when you go this cafe.
This package is using the colour and texture of the candy and makes it look like an afro. It is funny and certainly will be remembered.
The candybar KitKat has the famous slogan: have a break, have a KitKat. This billboard creates the illusion that the guy who is hanging up the KitKat ad is having a break. His ladder is still standing and the slogan is half way finished. Because KitKat is well known they do not have to show the brand name on this billboard. The slogan gives the opportunity for a lot of creative marketing. I think this one is brilliant.
MC Donalds uses the packaging of mc chicken folded in the form of a chicken to promote their chicken burger.