Nikon flashing billboard
Nikon is using a responsive billboard. When you walking by you are feeling like a famous person because the cameras start flashing. There is a red carpet to create the idea that you are a movie star on your way to a premiere of you new movie. When you setting up this kind of marketing campaign you must be aware that there are people who do not appreciate these flashing lights. For this campaign the location of the billboard is very important. What kind of people are walking by? How many people? etc.