The apple business card shows the text: ‘You’re amazing. We should talk.’ Apple uses a simple and effective tool to compliment their business contacts.
Apple showed the world with this campaign that they want people to be different from the crowd. By thinking different big thinks will happen. The products of Apple are designed and made by this thought. Apple also wants their customers to use the Apple products to be creative and create.
In 1984 Apple released the Macintosh by using a famous commercial based on the book ‘1984’ from George Orwell. In 1985 Apple wanted to show the world their software Macintosh Office. The used the same approach as in the 1984 commercial. The computer users are shown as lemmings who are following each other and falling of a cliff. The last lemming decides to stop.
The commercial was released during the Super Bowl. Apple used newspaper ads saying: “If you go to the bathroom during the fourth quarter, you’ll be sorry.”
The commercial was not as popular as the 1984 commercial.
This is one of the most famous commercials ever made. Apple released the Macintosh computer in 1984 by referring to George Orwells book 1984. In this book the society is controlled by Big Brother. The people follow the propaganda of their rulers. This is what they watch and hear night and day. They do not have a mind of their own and are emotionless and hatred for the past and other societies other than their own.
Apple is the woman in red shorts who gives the emotionless computer generation back their freedom with the macintosh computer. The man on the big screen is Big Brother. In this period IBM was the main competitor of Apple. So Big Brother is IBM and the people watching ‘Big Brother’ are the users of the IBM computers.
The videos was released on 22nd January 1984 during the Third Quarter of the Super Bowl