With both men and women now wearing shorts of breathtaking heights, fashoin chain Superette was presented with an unique opportunity to draw attention to their sale on short shorts. Indented plates are placed across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs.This meant that as well as having branded seats, a vertiable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were places, only the hippest young cats were seen adcocating the brand.