The Axe effect
When you use Axe deodorant woman will become crazy and follow you. The extra sticker behind the emergency exit sign is a creative , cheap and clever idea. We think this is a good example of Guerilla Marketing. Why?
– The message of Axe is communicated
– It is creative funny and cheap
– Axe makes clever use of an existing and public sign and gives this sign with minimal effort an other meaning.