Craftsman is using a a bag to promote their drill. When you are holding te bag it looks like your holding a drilling machine. It is a creative way to promote a power tool.
This organisation wants to promote riding a bike in new york. The photo shows the text: ‘bike like a new yorker’ drawn on the streets. The picture also shows a a guy racing a bike and a yellow cab. It is a really cool picture that makes you want to be part of the biking community of New York.
By creating the image of three billboards with the text: ‘be patient with people who stutter’ the chance you will watch twice will increase. It is a billboard that stands out.
This creative billboard is showing a car that is crashed into a truck. The billboard has also a 3d look because of the crash. Because it is not a normal billboard people will notice it. When more people are checking out this marketing campaign more people will be more careful.
Berger paint shows a billboard that is painted exactly the same color as the sky. This way it looks like the he is painting sky instead of paint. Berger wants to promote their slogan ‘natural colours’ via this creative billboard.
By using a santa boot that looks like a blood transfer bag this organisation is promoting blood donations. The text: for someone your blood is the best holiday gift, gives the people that are buying gifts the spirit of giving blood.