Creative Billboard Quitplan.com
Quitplan.com helps people who wants to stop smoking. In this creative campaign Quitplan uses the pole of a giant billboard. The pole is changed in a cigarette end that is pushed out in an ashtray. The billboard only has to show the internetadres because the cigarette end tells what the organisation is doing. A good way of using the whole billboard to send a message.
SwissLife – For all life’s twists and turns: flexible financial plans
It can be difficult to promote financial products to a large crowd. Most people are not interested in these kind of services and do not want to be bothered with it. It is a necessary evil. SwissLife found a nice way to attract attention to their financial services. With the line ‘I never want children are great’ they show that they understand that your life and decisions can change. There financial plans adjust to your life.
The package of a product can be a really cool tool to promote a product. For this tea brand they make use of a butterfly. You can put the butterfly on the side of your cup. You can pull the bag out with the butterfly when the tea is strong enough. It looks very peaceful and relaxing. Exactly what a tea moment has to be :-)
Don’t Drink and Drive
This is a non profit marketing campaign to make people aware that drinking alcohol and driving can not be combined. You see a bottle cap with a car on top. When you open the bottle the cap will dent. On the inside of the bottle you see the message: don’t drink and drive. This is a very creative campaign because all the aspects of the message are in it. You are planning to drink when you open the bottle, you see the car that is dent after opening and the message is found on the back.